Fewer wrong people that is most of what good Meta ads are.
We run ads on Facebook and Instagram, and report what they cost and what they brought in. Managed by hand, checked every few days and written up once a month in numbers you can read without us.
What managing them means the work behind the word.
- Setup
- The pixel and the conversion events, so we can tell an enquiry from a click. Audiences built from your customers and from the people who resemble them.
- In your account, not ours.
- Creative
- Ads written and made for the feed: the picture, the first line, the offer. Several versions, because nobody knows which one will win until it runs.
- You approve everything first.
- Testing
- Small budgets across several ads and audiences to begin with. Money moves toward what is working, and what is not gets switched off.
- The first few weeks.
- Checks
- Every few days. Ads wear out, costs drift and a good week turns into a bad month when nobody is looking.
- Adjusted while it runs.
- Report
- One page a month: what was spent, how many leads came in, what each one cost, what we changed and what we will try next.
- Plain numbers, no gloss.
How we report one page, these columns, and nothing left out.
| Month | Spent | Leads | Cost per lead | What changed | Next |
|---|---|---|---|---|---|
| Month 1 | yours | yours | yours | Which ads and audiences were switched off, and why. | What we will test next month. |
| Month 2 | yours | yours | yours | Where the budget moved. | The next test, and what would make us stop. |
What we need from you access, a page that works and a little patience.
- Access
- Admin access to your Meta Business account and your page. If they do not exist yet, we set them up in your name.
- A page worth landing on
-
An ad can only send people somewhere. If the page they arrive at does not do its job, the ad money is spent for nothing. If yours is not ready, we can build it.
- A budget that lasts
- Ad spend is separate from our fee, and it needs a few weeks to test properly. We tell you before you start whether the budget can do the job.
- Someone to answer
- Leads are only worth what happens next. A phone that is picked up and an inbox that is checked the same day.
Who this is for an honest read before you spend a dollar.
Probably a fit
- You could take on more customers this month.
- You have, or will have, a page worth sending people to.
- You can hold a budget for a few months while it is tested.
- You want to see the numbers, including the bad weeks.
Probably not
- Nobody is available to follow up the leads.
- It has to pay for itself in the first week.
- The monthly budget is in the lowest bracket on the form.
- You want us to send people to a page we would not send our own money to.
Start with a call tell us what you sell, and who should be seeing it.
Request a call
Based in Ottawa. Or write to team@jxmarketinggroup.com.